Reminders and recalls

Reminders

Sent before the appointment, on the clinic's own schedule. The patient can confirm, reschedule or cancel from the message — and a cancellation goes straight into the waitlist.

Recalls

For patients who should come back and have not: a lapsed care plan, an annual review, a course of treatment left unfinished.

Consent is not one switch

A marketing consent is not a transactional consent. An appointment reminder is transactional and goes to anyone with an appointment; a recall campaign is marketing and goes only to patients who agreed to it. Orla proves which is which on every send rather than trusting the sender to have thought about it.

What is written here

Needs the message templates and an example of the consent audit.