Why we built Orla

Draft. The argument below is the one the home page makes; this post is where it gets the room to be made properly.

Clinics do not lose money in the treatment room. They lose it in the ten minutes between — the cancellation nobody had time to fill, the patient who was never recalled, the note that never got written and so never got billed.

Points this post needs to make

• The economics of an unfilled slot, with real numbers.
• Why practice management software tends to be a diary with a database bolted on, and what changes when it is not.
• What "EU hosted" is actually worth to an Irish clinic, in plain terms.